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Moments for «marketing»

84 streams in the library
  1. Exploring Tools and Automation for B2B Marketing

    CATALOG INTELLIGENCE ENGINEDay 030

    The speaker discusses researching tools and automation that could support B2B marketing and asks about prior experience in that area, later noting that his own experience is stronger in… Read more

    • B2B marketing
    • automation
    • marketing tools
    • research
    • +4
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  2. Building the Marketing Foundation Before Product Completion

    GTM: Stress testedDay 031

    The speaker explains that focusing on one project requires a workable marketing funnel and go-to-market process. While the application is still being built, he wants to prepare the… Read more

    • marketing foundation
    • go-to-market
    • marketing funnel
    • AI marketing
    • +1
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  3. Preparing the Marketing Funnel

    Funneling, sequencing, & Going to MarketSession 053

    A rundown of remaining go-to-market work: completing the website and landing page, building the funnel, and preparing email marketing and advertising creatives. The key point is that a… Read more

    • go-to-market
    • marketing funnel
    • landing page
    • email marketing
    • +1
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  4. Deferring Marketing While Planning an Email Sequence

    KIMI K3 + TTFD?Session 052

    Advice to focus on the technical work first and revisit marketing later, while emphasizing the value of an email-marketing sequence for an audience in Egypt and acknowledging uncertainty… Read more

    • email marketing
    • email sequence
    • technical priorities
    • Egyptian audience
    • +1
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  5. Previously Used E-commerce Marketing Tools

    The First Numbers Are Coming InSession 059

    A recollection of tools previously used in e-commerce and marketing work, including Google Merchant, Google Analytics, Google Tag Manager, and email or SMS platforms such as Klaviyo,… Read more

    • e-commerce marketing
    • Google Analytics
    • Google Tag Manager
    • Klaviyo
    • +5
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  6. Do Not Let Marketing Planning Block Execution

    KIMI K3 + TTFD?Session 052

    Luqman advises continuing the core process without letting marketing tactics or incentive details create operational friction, since the marketing thinking can be developed alongside it… Read more

    • marketing-strategy
    • execution
    • workflow
    • prioritization
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  7. Practical Learning in Digital Marketing

    The First Numbers Are Coming InSession 059

    Drawing on experience that partly dates to 2016, the speaker says hands-on learning benefited him more than his academy studies and argues that practical work is fundamental to learning… Read more

    • digital marketing
    • practical learning
    • marketing education
    • التسويق الرقمي
    • +1
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  8. Simplifying Five Email-Marketing Streams

    Funneling, sequencing, & Going to MarketSession 053

    As the email-marketing work becomes complicated, the question is asked again and the five streams are requested in a concise, digestible format showing each stream’s step, day, content, and… Read more

    • email marketing
    • funnels
    • sequencing
    • marketing automation
    • +1
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  9. AI Agents for Marketing Software Products

    Website Scan Funnel CompletionSession 055

    The speaker describes a common problem among new software builders: AI has made building easier, but many still do not know how to position, market, and scale their products. He imagines an… Read more

    • AI agents
    • marketing automation
    • software products
    • marketing pipeline
    • +3
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  10. Testing a Marketing Strategy Before Sharing It

    Time to Face the MarketSession 058

    The speaker describes preparing a marketing funnel and applying a written strategy, while preferring not to publish it until good results provide stronger evidence of its value. No final… Read more

    • marketing strategy
    • marketing funnel
    • validation
    • experimentation
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